Maria Fleichuk, Professor of the University's Marketing Department, founder of the ZENA-Hlyniany Art Studio, a company producing luxury clay carpets, represented Lviv University of Trade and Economics and Ukraine in Matera (Italy) at the final stage of the Crafts as a Form of Sustainability project, along with other participants from Ukraine.
The project is implemented by Culture Hub Croatia in partnership with Matera Hub (Italy) and NGO Center for Social Innovation (Ukraine) with the support of the IZOLYATSIA Foundation, Trans Europe Halles, Malý Berlín and co-funded by the ZMINA program: Rebuilding program, created with the support of the European Union.
It should be noted that this international project demonstrates the significant role of Ukrainian crafts in preserving cultural heritage, promoting socio-economic development, and integrating them into the modern creative space.
